LVMH-FENTY | RIHANNA | L'ATLAS
L'ATLAS collaborated with Rihanna for the reveling of the new LVHM brand FENTY. The opening of the Pop-Up Store at 10 rue de Turenne in Le Marais, Paris 3eme.
Available works by L'ATLAS
L'ATLAS for FENTY
Mr. Bernard Arnault has given the opportunity to Rihanna, As the first black woman to preside over an LVMH brand and the first time the luxury group has launched a fashion brand from scratch since Christian Lacroix in 1987. She is making history two times over with the big reveal of her debut at FENTY collection. Her track record as a natural born disruptor speaks for itself, and she is uniquely positioned to steer the fashion world in unexciting new direction. "It has come from me; it has to look good on me - I have to Love it with a passion. If that feeling isn't there it doesn't work".